About Us
About Us
Grupo Amate is a Salvadoran tourism corporation with more than two decades of experience, composed of specialized brands operating across different business areas including tourism, corporate travel, executive transportation, hospitality, and real estate investment.
Our operational structure is designed to provide high-value integrated solutions, combining local expertise, regional projection, technological innovation, and high service standards.
We serve corporate clients, agencies, institutions, and travelers who seek efficiency, reliability, and professional support at every stage of their experience.
Our History
1994
Launch of Amate Travel, operating from Centro Comercial El Amate.
1998
Formally established as Amate Travel S.A. de C.V., obtaining IATA accreditation, marking an important milestone in the professionalization of the tourism sector in El Salvador.
2000 onwards
Initiation of a strategic growth process, including:
- Launch of Línea Ejecutiva S.A. de C.V.
- Creation of Avitours DMC, focused on group travel, corporate events, and MICE tourism.
- Strategic partnerships with L’AlianXa Travel Network, GlobalStar Travel, and Egencia – Expedia Group.
- Recognition by airlines such as TACA as a Platinum Agency.
- Development of real estate and hospitality projects, including Hoteles María Isabel.
- Certification in Moderniza best practices standards.
Today, Grupo Amate stands as a cohesive, solid, and forward-looking organization that responds to the evolving needs of corporate and business tourism in El Salvador and the region.
Operating Model
We operate under a strategic collaboration model between brands, allowing us to deliver comprehensive and centralized solutions:
Travel & Tourism
Corporate travel and national & international tourism.
Executive Transport
Executive transportation and VIP mobility services.
Hospitality
Boutique hospitality and hotel development projects.
Events & MICE
Corporate event management and MICE services.
All supported by strong institutional backing and a professional operational approach.
Strategic Alliances
Grupo Amate is part of prestigious global networks that strengthen our operational capabilities and international outlook:
- Egencia – Expedia Group
- L’AlianXa Travel Network
- Global Gateway
- IATA
These alliances ensure international standards in technology, operations, and customer service, reinforcing our value proposition for corporate clients, partner agencies, and institutions.
Mission
To provide our clients with peace of mind, security, and confidence through integrated services in national and international tourism, corporate travel, and business mobility. We work to deliver high-value, efficient, and memorable experiences.
Vision
To become the leading tourism group in El Salvador with international recognition, distinguished by innovation, service quality, and the prestige of our brands, while driving the growth of corporate tourism with a sustainable, long-term vision.
Our Commitment
At Grupo Amate, we are committed to leading the transformation of corporate tourism and business mobility in El Salvador by integrating technology, human talent, and continuous improvement to create real and lasting value in every service we provide.
Board of Directors

Maribel Ortiz
President of Grupo Amate

Javier Ortiz
CEO Grupo Amate

Fernando Ortiz
General Manager Linea Ejecutiva

Maru Ortiz
CFO Grupo Amate

Carmen Ortiz

Maris Hernández

Jose Ortiz





